ONLINE & HYBRID

How do you organize an international conference in the middle of the COVID-19 pandemic? This was the challenge presented to us by L-Founders of Loyalty. And it resulted in a powerful and memorable event experience.

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L-Founders of Loyalty, a fast-growing company in the retail loyalty sector, launched its new brand name in October 2020 in a spectacular way. For the first time, all 170 employees referred to as founders connected both live and online with colleagues across the globe, from Sydney to Brazil. Throughout the day, they were immersed in the company’s positioning, culture, and strategy, culminating in the reveal of the new name.

Despite the restrictions brought on by COVID-19, the organization’s clear ambition was to create as much connection as possible. In line with the innovative character of L-Founders of Loyalty, we developed a hybrid event format: physical where possible, combined with live video streaming to enable real-time interaction with colleagues worldwide. This approach ensured engagement, accessibility, and a shared experience across continents.

Curious how Marc van Laere Producties can deliver a distinctive live or hybrid event for your organization? Get in touch with us to explore the possibilities and start shaping your concept together.