CONFERENCES

 

Organizing a large-scale conference on the eleventh of the eleventh? Then it should push the boundaries of what’s considered “normal.” That is exactly what we did during the 11th edition of the ADG Congress, fittingly themed The Madhouse.

ADG is known for approaching its conferences differently, but this edition called for an even more bold and high-impact experience. Commissioned by Loco Enzo, MARC was responsible for the full entertainment concept and show production.

With thought-provoking questions such as “What is crazy, what is normal, and who decides where the line is?”, the audience was encouraged to reflect on the status quo of our society. Scientific content was interwoven with live entertainment, including an explosive opening show and a collective HAKA performance involving the entire audience.

The result was a dynamic conference experience that combined knowledge sharing with immersive event entertainment. Visitors rated the event an impressive 8.7 out of 10 — an exceptionally high score for a conference, and a result we at Marc van Laere Producties are proud to have achieved.